BKR International hosted a panel of some of the best accounting marketers in the country in conjunction with the Association for Accounting Marketing Annual Summit in Austin, Texas. Putting their smart brains together, they agreed on 10 best practices for building the reputation and visibility of accounting firms in a high technology, but still high touch industry.
1. Responsive Design
Responsive design is an approach that crafts websites and other content for an optimal viewing experience on any device. It provides easy reading and navigation with minimal resizing, panning or scrolling. “Any new content should be oriented toward responsive design, not just accessibility on a mobile device,” noted Wendy Nemitz, BKR panelist and principal of Ingenuity Marketing Group, St. Paul.
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Source: Accounting Today (www.accountingtoday.com)
