10 years ago I started Hamilton Bradshaw and our success to date is something I'm very proud of. One of the things I enjoy most about the world of business is the way in which practices, approaches and technology are constantly changing and developing.
If you carried on doing the same things over and over again you would get bored very quickly and run the risk of losing out to rivals who embrace change and are prepared to evolve.
Of course the fundamental principles of business remain the same – understanding your customers, getting your margins right and providing a great product or service. But the way we all do business has changed dramatically over the last 10 years and there is every reason to believe that even more changes are just around the corner.
Attitudes in the workplace have become more relaxed in recent years, particularly in the creative sector and in the communications business. But that does not mean that they are less focused or professional. The changes in atmosphere and attitudes are simply a reflection on the way society has changed and evolved.
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Source: James Caan (www.linkedin.com)
