Fundraising is such an integral part of nonprofit work that nonprofit managers often forget to heed warnings about the pitfalls. Yes, it’s necessary, but yes, there is a common-sense approach to this vital activity.
Erin Gloeckner, a former project manager at the Nonprofit Risk Management Center, said that there are three main ways in which nonprofits fail in terms of risk management. They are:
Failure to anticipate donor trends. This falls into two main areas: Recognizing the changing donor engagement model and getting to know an organization’s donors. The first means keeping donors in the loop with constant communication, and the second means understanding what stakeholders expect from the organization.
Source: The NonProfit Times (www.thenonprofittimes.com)