Wednesday, September 10, 2014

How to Create $100,000 of New Billings in One Hour

It is a constant battle: CPA vs. marketer, CPAs vs. development of a “sphere of influence,” CPAs vs. the “30-second elevator pitch,” CPAs vs. networking events. And the ultimate three-way battle of CPA vs. billable hour vs. business development.

But in reality, CPAs in public practice do not have work unless somebody brings it to them. Expert technical skills sit idle if the expert fails to draw business by showcasing skills. It’s a tit-for-tat battle of “what comes first, the chicken or the egg.”

CPAs will rarely go out and sell their expertise like insurance salesmen. And I am not suggesting that you do go out and become an accounting salesman. It’s just not the way most CPAs are built and fails to ensure that the client receives an independent viewpoint rather than another product on their shelf. So rather than going around in circles and tripping over one another in attempting to develop relationships, hitting up the networking scene, and standing in front of the mirror practicing your elevator speech, try a new direction. Below are the five steps you need to take in order to create $100,000 (or more) of new billings and can easily be completed in one hour! (As a bonus, you can most likely create a spreadsheet to help you document the following process.)

To read full article, click here.

Source: Adam Blitz (

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