Thursday, March 27, 2014

Study: Peer-To-Peer Fundraising Events Are Growing

Peer-to-peer fundraising has for all intents and purposes turned supporters into organizations’ development departments. A subset of P2P, independent fundraising events (IFEs) are almost wholly supporter-run with little or no staff involvement.
A new study from Austin, Texas-based Charity Dynamics showed that 42 percent of respondents have an IFE program, with another 25 percent looking to add one. Of those with a current program, 63 percent predict their programs will grow by at least 10 percent in 2014.
The Charity Dynamics IFE Study received responses from 239 individuals, representing 132 organizations. One-third of respondents had no plans to implement an IFE program.
Of those with a program, 62 percent said the program resides with the development department. Almost one-fifth (19 percent) of the programs are owned by the events staff, with 6 percent in marketing and 13 percent in other departments. “While respondents are mixed on how they structure their IFE programs, it is important to mention that most (72 percent) report that they provide fundraising coaching, and the majority (76 percent) report that they have at least one dedicated staff member in place to support the program,” wrote the report’s authors.

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