Thursday, September 5, 2013

How to Win Your Next New Accounting Client

Your firm may be successful today, but everyone knows that success can be fleeting unless you're continuously thinking ahead to identify and win the next client. The key to developing a strategy for winning new clients is to answer these key questions: Why? Who? What? How? Here are some questions that can help you to develop focused and effective plans for gaining new business.
As you consider ways to win new clients, it's important to understand what's driving your efforts, so an important question to answer is, why are you seeking to add clients?
Beyond your obvious desire to make money, what's the strategic reason for your business development efforts? Is it to increase market share in an existing market? Is it to reach a new market  in terms of geography, types of clients, industry specializations, or service offerings? The answers to these questions will clearly influence how you respond to other questions surrounding strategy.

To read the full article click here

Source: Peter Brown, Senior Consultant, Sageworks,

Creative Financial Staffing (CFS) is the nation’s largest, privately-held accounting and financial staffing firm. We provide qualified accounting and finance professionals on a temporary and permanent basis across a broad range of industries.

Visit our website:

Click here to locate and contact a CFS office near you