“Big Data” Presents Big Opportunities for Firms and CFOs

It is difficult to ignore the tremendous growth in information technology that has been occurring over the last few years and how it is transforming business. Technology is enabling data to be captured at a volume and prevalence never imagined. Among social media sites, websites, smartphones, customer profiles and purchase information, it seems that just about every part of our business or personal lives provides information about ourselves that someone is collecting. But where does it all go? What happens to it? How can you turn this data into something meaningful, and more importantly, profitable?  

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Source:  Barry C. Melancon, CPA, President and CEO, American Institute of CPAs  http://blog.aicpa.org