Tuesday, December 13, 2011

How Web Sites Can Be Used to Recruit Clients

Your Web site should be a profit center for your accounting practice and generate a steady flow of qualified leads. If it is not, then something is wrong....

What most accountants really want to know, first and foremost, is how their investment in a Web site can be used to recruit new clients. After all, at the end of the day, every expenditure needs to have some payback to justify itself.

Over the last 10+ years, most accounting firms that reside in a competitive market location created Web sites that were little more than online brochures. Calling cards, if you will. These types of Web sites would be nothing more than text on a page with no photography and poorly written content. Just the information and not pleasing on the eye.

Thanks to higher connection speeds and increased familiarity with the Internet, all of us were gradually introduced to Web sites that were rich in content, photography and graphic designs that were pleasing to the eye. Today, if you want to attract new clients, you should maximize your online potential. Whether you decide to design (or redesign) a Web site yourself or use an external resource to create one for you, you’ll want to concentrate on several key components.

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