Wednesday, December 16, 2009

Branding through your job postings

A well written job posting does more than just attract better applicants; it is a great branding opportunity for your firm. As we mentioned in our previous entry, job posting needs to sell your company and position because A-list candidates often have choices when it comes to job opportunities – and you want them to choose yours!

Things to consider:
  • Include the company logo and brief blurb about your company. According to CareerBuilder, doing so increases the credibility of your firm and positions it as an established, professional company.

  • Be realistic in the qualifications (education, experience, degrees, etc.) versus salary offered.

  • Proofread your posting for any misspellings or grammatical errors. If you think applicants are unprofessional because they have a typo on their resumes or if you reject applicants for their lack of attention to detail, then applicants can judge you the same way.

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