Branding through your job postings

A well written job posting does more than just attract better applicants; it is a great branding opportunity for your firm. As we mentioned in our previous entry, job posting needs to sell your company and position because A-list candidates often have choices when it comes to job opportunities – and you want them to choose yours!

Things to consider:

• Include the company logo and brief blurb about your company. According to CareerBuilder, doing so increases the credibility of your firm and positions it as an established, professional company.
  
  
• Be realistic in the qualifications (education, experience, degrees, etc.) versus salary offered.
  
  
• Proofread your posting for any misspellings or grammatical errors. If you think applicants are unprofessional because they have a typo on their resumes or if you reject applicants for their lack of attention to detail, then applicants can judge you the same way.

Sources:

Writing An Effective Internet Job Posting
Branding through job posting
7 Steps to a must-read job postings